Our entry for Adam&EveDDB's FirstBite placement programme.
To raise awareness on how UK households throw away 22% of their weekly grocery shop.
Our research showed that Gen Z waste the most food, but also care the most about the planet.
They were largely unaware that when food waste goes to landfill, it leads to climate change.
We wanted to draw attention to the issue. With the world's first fully compostable festival...