Our entry for Adam&EveDDB's FirstBite placement programme.

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Our brief?

To raise awareness on how UK households throw away 22% of their weekly grocery shop.

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Our research showed that Gen Z waste the most food, but also care the most about the planet.
They were largely unaware that when food waste goes to landfill, it leads to climate change. 

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We wanted to draw attention to the issue. With the world's first fully compostable festival...