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To celebrate the Portland E-Prix, NISSAN launched an exclusive sustainable streetwear collection created from upcycled Nissan race gear. The range shows that the end of one race can be the beginning of something new.
Portland, the athletic gear capital, was the perfect location to drop the collection created by eco-streetwear designer Mia D’Amato. With her unique original style, she gives a new life to clothes that would have otherwise gone to waste.
The collection is also a nod to NISSAN's history in motorsport with over 85 years contesting in different racing divisions. This line up collides old with new to create something truly unique and symbolises our innovative spirit that is seen both on and off the race track.
our audience was dying to get their hands on the Nismo Thrifted collection,
so we held a silent auction. all proceeds were donated to Blanchet house, a nonprofit organisation in Portland that offers life-saving support and residential programs.
DIRECTOR: XAVIER MITCHELL
PHOTOGRAPHER: Kait De Angelis
models: jacob keller & marisa kay
AGENCY: DARK HORSES
CREATIVE DIRECTORs: Adam Burns & Paco Lopez
CREATIVEs: Jezebel Carr & Ellis McKenzie
STRATEGIST: Simon Hanley
ACCOUNT DIRECTOR: Alex Fearn
ACCOUNT MANAGER: Jake Mancer
PRODUCER: Leah Wattley
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