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To celebrate the Portland E-Prix, NISSAN launched an exclusive sustainable streetwear collection created from upcycled Nissan race gear. The range shows that the end of one race can be the beginning of something new.
Portland, the athletic gear capital, was the perfect location to drop the collection created by eco-streetwear designer Mia D’Amato. With her unique original style, she gives a new life to clothes that would have otherwise gone to waste.
The collection is also a nod to NISSAN's history in motorsport with over 85 years contesting in different racing divisions. This line up collides old with new to create something truly unique and symbolises our innovative spirit that is seen both on and off the race track.
AGENCY CREDITS:
DARK HORSES
CREATIVE DIRECTOR Adam Burns
CREATIVE DIRECTOR Paco Lopez
CREATIVE Jezebel Carr
CREATIVE Ellis McKenzie
STRATEGIST Simon Hanley
ACCOUNT DIRECTOR Alex Fearn
ACCOUNT MANAGER Jake Mancer
PRODUCER Leah Wattley
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