Reactions 👀
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Credits
Designer: Mia D'Amato
Director: Xavier Mitchell
Photographer: Kait De Angelis
Talent: Jacob Keller & Marisa Kay
Agency: Dark Horses
Creative Directors: Adam Burns & Paco Lopez
Creatives: Jezebel Carr & Ellis McKenzie
Strategist: Simon Hanley
Account Director: Alex Fearn
Account Manager: Jake Mancer
Producer: Leah Wattley
Press
Creative Brief - Nissan recycles racewear into streetwear collection
LBBOnline - Dark Horses Turns Decade Old Nissan Racewear into New Streetwear Collection
KPTV Fox News - Recovery program at Blanchet Farm enriches lives of both animals and humans
For the first Portland E-Prix, our challenge was to get Formula E into mainstream culture, away from motorsport stereotypes and part of wider social conversations. Inspired by the city's heritage, we launched NISMO Thrifted: a sustainable streetwear collection made from upcycled NISMO and Nissan race gear.
We weren't hands on with this one. We were hands, feet, arms and legs on. From logo design to location scouting, to casting... fully remote production from across the Atlantic. We stopped short of actually making the collection ourselves and enlisted zero-waste designer Mia D’Amato to bring the collection to life.
When the collection dropped, the crowd went wild. Even Oscar-winner Brie Larson was a fan. We auctioned off the collection, with every single piece selling out and raising over $35,000 for Blanchet House, an organisation supporting people experiencing homelessness in Portland.
We smashed our targets: earned media was up by 153%, follower growth was up 149% and NISMO were the most followed team across Instagram and TikTok with over a million followers.
For context, McLaren was in 2nd with only 293K. Sorry Lando.
