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Credits
Director: Xavier Mitchell
Photographer: Kait De Angelis
Models: Jacob Keller & Marisa Kay
Agency: Dark Horses
Creative Directors: Adam Burns & Paco Lopez
Creatives: Jezebel Carr & Ellis McKenzie
Strategist: Simon Hanley
Account Director: Alex Fearn
Account Manager: Jake Mancer
Producer: Leah Wattley
To celebrate the first-ever Portland E-Prix, we launched NISMO Thrifted: a sustainable streetwear collection dropped in the heart of the athletic gear capital.
We had full creative control on this bad boy. From creative direction to location scouting to casting and crew - all done 100% remotely from across the Atlantic. If that meant sending approvals via Whatsapp at 3am from under a duvet or stood in the crowd at Primavera, we were ON IT.
We collaborated with zero-waste designer Mia D’Amato, who made the collection entirely from upcycled NISMO and Nissan race gear, giving new life to pieces destined for landfill.
And people lost their shit over NISMO Thrifted (no srsly, see for yourself). Even Oscar-winner Brie Larson was a fan.
People were blowing up our DMs to get their hands on it, so we held a silent auction. The entire collection sold out, raising over $35,000 for Blanchet House, supporting people experiencing homelessness in Portland. Proceeds went toward Blanchet Farm, an amazing project making headlines in the local news.