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[Guerilla fly posters image]
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Guerilla fly posters Placed around Westminster, promoting the MP Matchmaking service.
Driving media coverage and conversation in public and the House of Commons.
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[phone box interior image]
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MP Matchmaker ‘calling cards’ in phone boxesacross Westminster to provoke media coverage.Pro bono collaborations with influencers or celebrities calling the hotline, generating viral comedic moments.
[reaction images]
Reaction images - mocked up with IG 9x16 overlay.
1. Person holding card (front view)
2. Person's hand holding back of card (reverse view)
3. GIFs of people on the phone (ie calling the hotline) with in-app supers e.g. POV: you ring MP Matchmaker hotline
Guerrilla fly posters placed around Westminster, driving media coverage and conversation in public and the House of Commons.
While the average person in the UK waits up to seven months for mental health support, MPs and their partners can access top-notch care that often goes entirely unclaimed. Double standard? Yes. Absurd? Yes. An absurd problem deserves an absurd solution.
Launching on April 1st, our cheesy matchmaking hotline offers a satirical shortcut: why wait for the NHS when you can just hook up with an MP and inherit their VIP healthcare? By linking the hotline directly to the House of Commons Enquiry Service, phone zapping activism overwhelms their channels, forcing the government to confront the reality of their own spending cuts.
We let the gag run until World Health Day on April 7th, revealing the campaign’s true mission. A stunt designed to turn political indifference into action. Mental health care ain't no joke, but the current system certainly is.