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Not everyone who has a vaj identifies as female, so it's time for Femfresh to have a name change.
And while we’re at it, that tired-ass packaging can have a refresh too.
People use Femfresh, but no one wants to shout it from the rooftops. The bottle is always tactfully hidden behind the shampoo in the shower, and the wipes are zipped away in the bottom of a bag.
Ditch the dead design and create a fresh approach that has people doing a double take.
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