we were set a bloody mammoth challenge by the scottish government: to remove the stigma that surrounds periods. we needed to open the conversation to all genders, especially to young people aged 16-20.

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menstruation is as normal as eating, but as a society we don't see it that way - and we wanted people to challenge their assumptions.

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We gave gen z's favourite fast food chain a menstrual makeover,
from the logo to the items on the menu.

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the lovely folk at Marketing Society Scotland selected our
idea as a finalist for the Aspiring Creative Star Award 2022.