when these kids are old enough to drive, chances are they'll 

 have to choose an electric vehicle when buying a new car. 

​

but waiting until they're old enough to legally drive? yawn. let's get them behind the wheel now - in a fleet of custom built, mini Nissan ARIYAS.

with real-life formula e race drivers as their instructors.

​

we got free rein over the social content with this project,
which meant we got to fulfil our goal: getting behind the wheel of the mini car!