Credits

Agency: Dark Horses
Production: Knucklehead
Directors: JAK
Creative Directors: Adam Burns & Paco Lopez
Creatives: Jezebel Carr & Ellis McKenzie
Account Managers: Alexandra Fearn & Jake Mancer
Producer: Deborah McCartney

When these kids are old enough to drive, chances are they'll have to choose an electric vehicle when buying a new car.

 

But waiting until they're old enough to legally drive? Yawn. Let's get them behind the wheel now. In a fleet of custom-built mini electric cars. With real-life Formula E race drivers as their driving instructors.

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And when it came to creating social content, we got to make our GTA dreams a reality, put on the race suit and hijack those kiddy cars.

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Another gloriously bonkers idea from a body of work that helped grow NISMO's social audience by 300% in two years, with follower growth consistently topping 150% year on year.