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when these kids are old enough to drive, chances are they'll 

 have to choose an electric vehicle when buying a new car. 

but waiting until they're old enough to legally drive? yawn. let's get them behind the wheel now - in a fleet of custom built, mini Nissan ARIYAS.

with real-life formula e race drivers as their instructors.

we got free rein over the social content with this project,
which meant we got to fulfil our goal: getting behind the wheel of the mini car!

  • TikTok
  • TikTok
  • TikTok
  • TikTok

AGENCY: DARK HORSES 
PRODUCTION: KNUCKLEHEAD
DIRECTORS: JAK 
CREATIVE DIRECTORs: Adam Burns & Paco Lopez
CREATIVEs: Jezebel Carr & Ellis McKenzie
ACCOUNT MANAGER: Alexandra Fearn & Jake Mancer 
PRODUCER: Deborah McCartney 

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