We were reunited with the DFS Experts for the mother of all sales. The biggest, baddest and coldest of the them all: the DFS Winter Sale.

We were tasked with adding a new team member to join the gang, that represented VALUE. We rolled our little sleeves up and got stuck in. From developing a character profile aaaaall the way to toe-curling casting sessions.
We even made the props in the ad. Slaaay chi chi.

Newest team member Valerie (Val to her pals) is the savvy saving queen. When it comes to hunting down a deal, she's the Sergeant Catherine Cawood of the retail world. Val's here and she is the MOTHER of bargains.