We were reunited with the DFS Experts for the mother of all sales. The biggest, baddest and coldest of the them all: the DFS Winter Sale.

We were tasked with adding a new team member to join the gang, that represented VALUE. We rolled our little sleeves up and got stuck in. From developing a character profile aaaaall the way to toe-curling casting sessions. We even made the props in the ad 💸

Newest team member Valerie (Val to her pals) is the savvy saving queen. When it comes to hunting down a deal, she's the Sergeant Catherine Cawood of the retail world. Val's here and she is the MOTHER of bargains.