Credits

Agency: Dark Horses
Direction: Concept80
Creative Directors: Adam Burns & Paco Lopez
Creatives: Jezebel Carr & Ellis McKenzie
Account Managers: Alexandra Fearn & Jake Mancer
Production: Andy Walsh

For the Rome E-Prix, we were tasked with creating content for NISMO that would secure the Nissan Formula E Team as the fans' favourite.

Given that we were in the land of gelato, we decided to create a unique flavour inspired by Nissan's racecar livery: cherry blossom. We sent the team drivers to Rome’s oldest gelateria, where the owner, Andrea Fassi, gave the drivers a crash course in gelato making. 

Back at the track, the drivers handed out samples from their hella cute gelato cart. Cementing Nissan as the fan favourite once again. Race car flavoured ice cream.
No licking cars required.

One of many sweet ideas that helped turn NISMO's social channels into one of motorsport's fastest-growing followings, up 300% with +150% year-on-year growth.