Credits

Agency: Dark Horses
Direction: Concept80
Creative Directors: Adam Burns & Paco Lopez
Creatives: Jezebel Carr & Ellis McKenzie
Account Managers: Alexandra Fearn & Jake Mancer
Production: Andy Walsh

Race car flavoured ice cream. No licking cars required.

At the Rome E-Prix, we treated Nissan’s Formula E drivers to gelato inspired by their car's cherry blossom livery.  We teamed up with Rome’s oldest gelateria, where the owner Andrea Fassi gave the drivers a crash course in gelato making.

Back at the track, the drivers handed out samples from their hella cute gelato cart. Once again, cementing Nissan as the fan favourite Formula E team.