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Credits

Creative team: Jezebel Carr & Ellis McKenzie

Us. Duh.

Around 1 million older people in the UK are chronically lonely, with social isolation having a serious impact on their health. At the same time, Gen Z are experiencing their own version of isolation, turning to AI instead of real people for advice.

Platforms like ChatGPT have become the go-to for life’s questions. But AI can’t replace real human experience.

Chat OAP flips the script.

Using OOH in areas with notoriously bad signal, we create a fully offline advice platform where Gen Z can ask life’s big (and messy) questions - and get answers from the OGs of life experience. Like how do you survive your first heartbreak?
How do you tell someone you fancy them without being cringe?
How did people even make plans before WhatsApp??

 

Chat OAP tackles loneliness and sparks cross-generational connections by giving older people meaningful social interaction, and giving Gen Z something AI can’t:
100% unfiltered, real advice.

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