nissan launched the ariya single seater concept car in 2021.
a state of the art, high-performance electric race car.
It's bad and boujee. it makes the batmobile look like a Vauxhall Corsa.


inspired by nissan's super fancy car, we created the ariya single sneaker concept shoe.
a sneaker so exclusive, it doesn't even come as a pair.

we launched the campaign for April fool's day and had our audience pranging out.
(hehe, gotcha!)