Nissan launched the Ariya Single Seater concept car in 2021. A state of the art, high-performance electric race car. It's bad and boujee. It makes the Batmobile look like a Vauxhall Corsa.

Inspired by Nissan's super fancy car, we created the Ariya Single Sneaker. A solo sneaker that's so exclusive, it doesn't even come as a pair.

We launched on April Fool's Day and had our audience pranging tf out.

Just one of many always on content ideas that kept NISMO's audience coming back for more, growing their following by +300% during our time on the account.